Resume
Professional Summary
Bilingual (English & Arabic) copywriter with a track record of delivering high-impact content across digital, print, and multimedia platforms. Recognized with four major industry awards, including Platinum for Integrated Marketing Brand Transformation. Skilled in crafting compelling scripts, social media content, advertising copy, and marketing campaigns that drive engagement and deliver measurable results. Fast-paced, detail-oriented, and adaptable. Bringing creative insight and strategic thinking to every project.
Skills
Creative & Copywriting
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Creative Writing
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Advertisement Copywriting
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Brand Storytelling
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Content Creation
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Content Strategy
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Marketing & Strategy
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Campaign Planning
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Marketing Strategy
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Digital Marketing
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Market Research
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Cultural Insights
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​Languages & Communication
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Bilingual Proficiency (English & Arabic)
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Exceptional Communication & Interpersonal Skills
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Leadership & Professional Skills
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Strong Time-Management
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Ability to Work Independently & Collaboratively
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Detail-Oriented with the Ability to Manage Multiple Tasks
Work Experience
Senior Creative Copywriter
The Bold Group | July 2023 – Present
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Lead the creative direction of campaigns from concept to launch, ensuring ideas translate into impactful executions.
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Oversee and review the work of the copywriting team, maintaining consistency and quality across deliverables.
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Train and mentor junior writers, supporting skill development and growth.
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Develop internal writing methodologies and editorial standards to streamline processes.
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Analyze content performance and provide actionable insights to optimize future campaigns.
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Crafted creative content for integrated marketing campaigns across digital, print, and visual platforms.
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Wrote scripts and promotional content that strengthened brand identity and met campaign objectives.
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Presented proposals directly to clients, articulating creative concepts with clarity and confidence.
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Prepared company profiles and campaign plans aligned with each brand’s tone and positioning.
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Collaborated with design teams to ensure seamless integration of copy and visuals.
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Marketing Manager & Creative Copywriter
Lazem Holding Group | October 2022 – June 2023
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Developed and executed content strategies to enhance brand presence and increase engagement.
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Led a team of writers and designers, ensuring message consistency across campaigns.
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Planned and implemented marketing strategies that drove awareness and boosted sales.
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Conducted market research to track trends and consumer behavior, guiding creative direction.
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Managed end-to-end campaign execution, aligning with company goals and KPIs.
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Supervised the marketing team and coordinated efforts with external agencies.
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Creative Copywriter
Amaz Digital Marketing Agency | June – September 2022
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Produced compelling and innovative copy for diverse clients across industries.
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Collaborated with designers and project managers to craft brand narratives that resonated with audiences.
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Contributed to the success of integrated marketing campaigns with impactful messaging.
Education
Bachelor's Degree in English Translation & Literature
Graduated with Honors, GPA: 4.72/5 College of Language and Translation, Imam Mohammad Ibn Saud Islamic University
Awards & Contributions
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MUSE Platinum Award in the Integrated Marketing – Brand Transformation category
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MUSE Gold Award in the Outdoor Advertising Campaign category
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MUSE Gold Award in the Advertising Campaign category
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MUSE Gold Award in the Integrated Marketing Campaign category
​Spoke at Athar Young Creatives and lead a workshop on the Creative Process.