Marazim

At the peak of pride in Saudi culture, competitors turned to global football stars like Messi, Neymar, Cristiano, and others to represent the Saudi shemagh, a living cultural heritage and a symbol of authenticity and pride.

But at Marazem, we took a more lighthearted approach: we brought in look-alikes of famous players to show that it’s the shemagh that elevates and dignifies the wearer — not the other way around. After all, you don’t need to be a professional to wear it with style